Interpreting and enforcing the rules of parliament is a central part of a Speaker’s responsibilities within an Assembly. However, it is certainly not the only part of the job. A Speaker is also an ambassador of the Assembly, and it is her or his responsibility to explain, educate and provide resources on parliamentary democracy. A Speaker is, therefore, an advocate and exponent of democracy and democratic institutions. In an effort to fulfill this role and communicate in a way that draws in a large audience, Alberta’s Speaker has created a new digital and social media campaign to engage with Albertans and visitors interested in the province’s parliamentary processes and traditions. In this article, the author outlines aspects of the campaign and explains why a Speaker’s neutral, non-partisan position makes him or her uniquely equipped to advocate and explain parliamentary democracy to citizens and visitors alike.