In the 40th General Election on October 14, 2008, national voter turnout fell to an all-time low of 58.8% of registered electors. This was a decrease of 5.9 percentage points from the 39th General Election and consistent with the long-term trend. Likewise, voter turnout in the riding of Scarborough-Rouge River dropped to an unprecedented low of 47.5%, the lowest in Toronto and seventeenth lowest in the country. For the first time in the history of the riding more than 50 percent of registered electors did not vote. This paper discusses possible causes of poor voter turnout using ScarboroughRouge River as a case study. A number of suggestions are put forth to explain the decline.