In Social Media Content is King

Article 1 / 12 , Vol 36 No 2 (Summer)

Vol 36 No 2In Social Media Content is King

Marshall McLuhan famously observed in the 1960s that the “Medium is the Message” with different media having their own way of impacting the viewer, listener or reader. This article argues that when it comes to social media and its impact on the political process and public policy we need to pay more attention to content rather than conclude that the medium itself is transformational.

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