Engaging Youth Through Social Media
The last two decades have witnessed a decline in voter turnout, most noticeably among young voters. During this same period, the use of cell phones and digital and social media has increased dramatically. Effective use of social media tools has the exciting potential to connect young voters with political decision-makers and to help rebuild the relationship between citizens, elected officials and parliamentary democracy. This article offers some new ideas about how to engage with young people.
Before turning to how a variety of social media tools can be used to engage voters, I would like to quickly sketch out the challenges we face engaging young people and getting them out to vote.
